KEY CONFERENCE TOPICS

DAY 1, August 13, 2008, Wednesday (Plenary Session)

1. Keynote 1: Global Trends in Mobile and Internet Marketing
2. Keynote 2: Beyond Social Networking: A Future Outlook
3. Integrating Digital with Traditional Media Channels
4. Digitizing Asia
5. Internet and Mobile Landscape in the Philippines
6. Search Marketing
7. New Approaches in Mobile Advertising
8. Digital Media Planning and Buying
9. Engaging Consumers Through Breakthroughs in Mobile Marketing
10. IPlay: Synergies of Traditional and Digital Media

DAY 2, August 14, 2008, Thursday (Plenary Session)

1. Keynote: The Digital Media Landscape
2. Closing Digital Marketing Confidence Gap
3. Love and Passion - How to Engage Consumers in Brand Love
4. Best Practices in Philippine Internet Marketing
5. Internet Made Simple by Yahoo!
6. Influence-Driven Word of Mouth (WOM)
7. International Best Practices in Mobile Marketing
8. Interactive PR

DAY 3, August 15, 2008, Friday (Workshop Sessions)

Room 1

1. How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step
2. Integrated Media
3. Digital Media Planning and Buying
4. How to Measure Online Marketing Success
5. Search Engine Marketing
6. Blog Marketing
7. Digital Media Marketing to Global Filipinos
8. Email Marketing

Room 2

1. Opportunities in Mobile Internet
2. How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step
3. Technology for Non-Geeks Mobile 101
4. Digital Media Planning and Buying
5. Integrated Media
6. How to Measure Mobile Marketing Success
7. IMMAP Code of Ethics, Standards, and Government Policies on Mobile Advertising
8. Digital Media Marketing to Global Filipinos